Corporate identity manual -together with its applications in stationery and merchandising- for an alternative wear brand.
Applications
The work has applications in shopping bags, business cards, envelopes, a calendar as a corporate gift, the lettering of a utility vehicle and the interior setting of a store.
Limitations
This brand is somewhat limited in marketing terms, although it was intended for a niche market. There are many products with this aesthetic, including clothing and footwear, with considerable demand.
Achromatic look & feel constrains other applications. However, it could be expanded with a more vivid color palette, as seen in the next tab.
STAND
Plan for the installation of a stand in an area 7 meters wide by 3.5 m. deep.
SHOP
Idea for the store setup on a building whose original plans are shown below.
In these drawings you can see the distribution of lighting and furniture, circulation, work and customer service areas, as well as the decoration of the façade, as it would be seen from the street.