Corporate identity manual -together with its applications in stationery and merchandising- for an alternative wear brand.
Corporate Identity - Shopping bags
Applications
The work has applications in shopping bags, business cards, envelopes, a calendar as a corporate gift, the lettering of a utility vehicle and the interior setting of a store.
Corporate Identity - Referent
Corporate Identity - Evolutionary
Corporate Identity - Logo
Corporate Identity - Business stationery (I)
Corporate Identity - Shopping bags
Corporate Identity - Business stationery (II)
Corporate Identity - CDs and DVDs
Corporate Identity - Utility vehicle signage
Limitations
This brand is somewhat limited in marketing terms, although it was intended for a niche market. There are many products with this aesthetic, including clothing and footwear, with considerable demand.
Achromatic look & feel constrains other applications. However, it could be expanded with a more vivid color palette, as seen in the next tab.
Corporate Identity - Applications: Calendar (IV)
STAND
Plan for the installation of a stand in an area 7 meters wide by 3.5 m. deep.
Stand (Ground plan)
Stand (Axonometry)
Stand (Elevation drawing)
SHOP
Idea for the store setup on a building whose original plans are shown below.
In these drawings you can see the distribution of lighting and furniture, circulation, work and customer service areas, as well as the decoration of the façade, as it would be seen from the street.
Shop (original architectural plans)
Shop (interiors perspective)
Shop (Ground and lighting plan)
Shop (Axonometry)
Shop (External perspective)
