Corporate identity manual -together with its applications in stationery and merchandising- for an alternative wear brand.

Corporate Identity - Shopping bags

Corporate Identity - Shopping bags

  • Applications

  • Referent

Applications

The work has applications in shopping bags, business cards, envelopes, a calendar as a corporate gift, the lettering of a utility vehicle and the interior setting of a store.

  • Limitations

  • Brand Identity

Limitations

This brand is somewhat limited in marketing terms, although it was intended for a niche market. There are many products with this aesthetic, including clothing and footwear, with considerable demand.

Achromatic look & feel constrains other applications. However, it could be expanded with a more vivid color palette, as seen in the next tab.

Corporate Identity - Applications: Calendar (IV)

Corporate Identity - Applications: Calendar (IV)

STAND

Plan for the installation of a stand in an area 7 meters wide by 3.5 m. deep.

Stand (Ground plan)

Stand (Ground plan)

Stand (Axonometry)

Stand (Axonometry)

Stand (Elevation drawing)

Stand (Elevation drawing)

SHOP

Idea for the store setup on a building whose original plans are shown below.

In these drawings you can see the distribution of lighting and furniture, circulation, work and customer service areas, as well as the decoration of the façade, as it would be seen from the street.

Shop (original architectural plans)

Shop (original architectural plans)