Corporate Identity

Corporate identity manual -together with its applications in stationery and merchandising- for an alternative wear brand.

Corporate Identity - Shopping bags

Applications
Referent

Applications

The work has applications in shopping bags, business cards, envelopes, a calendar as a corporate gift, the lettering of a utility vehicle and the interior setting of a store.

Corporate Identity - Referent
Corporate Identity - Referent. Editorial page with a brief text that explains the aesthetic reference,...

Corporate Identity - Evolutionary
Corporate Identity - Evolutionary. Evolutionary graphic of the logo that shows the process by which...

Corporate Identity - Logo

Corporate Identity - Logo and supporting structure.

Corporate Identity - Business stationery (I)
Corporate Identity - Business stationery (I). Personal cards, envelopes and invoices

Corporate Identity - Business stationery (II)
Corporate Identity - Business stationery (II). Folders.

Corporate Identity - CDs and DVDs
Corporate Identity - CDs and DVDs

Corporate Identity - Utility vehicle signage
Corporate Identity - Utility vehicle signage.

Limitations
Brand Identity

Limitations

This brand is somewhat limited in marketing terms, although it was intended for a niche market. There are many products with this aesthetic, including clothing and footwear, with considerable demand.

Achromatic look & feel constrains other applications. However, it could be expanded with a more vivid color palette, as seen in the next tab.

Corporate Identity - Applications: Calendar (IV)

STAND

Plan for the installation of a stand in an area 7 meters wide by 3.5 m. deep.

Stand (Ground plan)

Stand (Axonometry)

Stand (Elevation drawing)

SHOP

Idea for the store setup on a building whose original plans are shown below.

In these drawings you can see the distribution of lighting and furniture, circulation, work and customer service areas, as well as the decoration of the façade, as it would be seen from the street.